Dental Practice Management
A practical management playbook for dentists, office managers, and treatment coordinators who want a practice that is profitable, predictable, and not dependent on the doctor doing everything. You will master the four levers that decide a practice's numbers — the insurance and billing cycle that controls cash, the schedule that drives production, the systems that keep patients coming back, and the team leadership that makes it all run.
For owner-dentists, office managers, and treatment coordinators in general practice who are busy but not as profitable or organized as they should be and want to systemize the business side.
Course content
Workbook & downloads
Put the course into practice — a printable workbook plus editable templates you can fill in and reuse.
Preview the workbook
Insurance, Billing, and Collections
- Patient name, subscriber name, member ID, group number
- Payer and plan name, plus verification reference number and date
- Annual maximum and remaining maximum this benefit year
- Deductible amount and amount met to date
- Coinsurance by category — preventive %, basic %, major %
- Frequency / age limits relevant to this visit (prophy, bitewings, crown interval)
- Downgrade, LEAT, missing-tooth, or waiting-period clauses that apply
- Last prophy date, last bitewings date, last crown on the planned tooth
- Estimated patient out-of-pocket for the planned treatment
- Correct CDT code for the procedure actually performed and documented (tooth number and surfaces where required)
- Clinical note supports the code billed — no upcoding, no mismatch
- Patient and subscriber data matches the payer's records exactly (name, DOB, member ID, group)
- Required attachments included: radiographs, perio charting for scaling/root planing, narrative for unusual treatment, photos for crowns
- Narrative added for anything a reviewer questions (crown replacement under 5 years, multiple same-day procedures, build-ups)
- Submitted electronically through the clearinghouse within 24 to 72 hours of treatment
- Inside the payer's timely-filing window (often 90 to 180 days)
- List every claim at 31 to 60 days, call the payer with the claim and reference numbers, and note what each one needs (missing attachment, resubmit, in process).
- Escalate every claim at 61 to 90 days and solve the problem now; record the root cause for each.
- Identify any claim over 90 days, confirm whether timely filing has lapsed, and work these first.
- For each denial, record the exact denial reason, decide if it is wrong, and queue a documented appeal where warranted.
- Date of denial and payer
- Patient and CDT code denied
- Exact denial reason cited on the EOB
- Documentation pulled to answer it (charting, radiograph, narrative)
- Appeal submitted date and appeal-window deadline
- Outcome (paid / upheld) and date
- Pattern note — is this payer/code denying repeatedly?
Scheduling for Production
- Total monthly overhead (rent, wages, lab, supplies, software, all costs)
- Clinical days worked per month
- Break-even daily production (overhead ÷ clinical days)
- Target profit margin (%)
- Daily production goal (break-even ÷ (1 − margin))
- Hygiene share of goal (target ~⅓)
- Doctor column share of goal
- Current overhead as % of collections (benchmark ~60%)
- List the mix of procedures that reaches your daily goal (e.g. number of crown blocks, fills block, new-patient and emergency capacity).
- Place the high-production blocks in the doctor's strongest hours and mark them block-protected in the software.
- Lay hygiene in parallel columns so the doctor's exams interleave without idle gaps.
- Write your release rule (e.g. open any protected block still empty within 48 hours) and the daily emergency reserve.
- Confirmation tool (eServices, Weave, NexHealth, Solutionreach, other)
- Reminder cadence (1 week / 2 days / day-before live call for unconfirmed)
- Who makes the day-before live calls for unconfirmed high-value blocks
- Where the ASAP / short-call list lives and who maintains it
- Cancellation policy (notice required) and where it is stated to patients
- Baseline no-show rate by provider
- Target no-show rate and current rate (update weekly)
- Every appointment confirmed before the day begins — no crown block goes in unconfirmed
- High-value blocks called live the day before if not yet confirmed
- Short-call list current and worked the moment a gap opens
- Protected blocks released before they go empty (none wasted by inaction)
- Cancellation policy applied consistently and broken appointments tracked
- Chronic no-shows moved to same-day-only so they no longer hold prime blocks
Patient Retention and Case Acceptance
- Pre-appointing language used at the chair (assumptive, scripted)
- Recall intervals in use (3 / 4 / 6 months by patient type)
- Continuing-care / due-date report — where it lives and who runs it weekly
- Overdue-and-unscheduled patient count this week
- Reactivation sequence for non-responders (text/email → live call)
- Hygiene reappointment rate this week (target ≥ 90%)
- Overdue count trend vs last month (up / down)
- Show the patient the problem with a photo or radiograph and explain in plain language what untreated leads to and what the treatment does.
- Present the patient's out-of-pocket portion clearly with the insurance estimate already worked, and offer a financial path (in-house, CareCredit/Sunbit, or phasing across benefit years).
- Ask for the decision and schedule accepted treatment on the spot.
- Pull the unscheduled-treatment total, list the largest cases, and assign follow-up so diagnosed dentistry stops leaking out.
- Reactivation target list (patients not seen in 12–24 months, not scheduled) — count and source report
- Reactivation message and channel (text/email/call)
- Review tool and target page (Google first; Weave/NexHealth/Birdeye/Podium)
- Review-request trigger moment (completed case, relieved emergency, great hygiene visit)
- Current Google rating and review count, and monthly review velocity target
- Referral ask language and how it is made easy (cards / form / textable link)
- Professional referral sources to nurture (specialists, physicians, local businesses)
- Hygiene pre-appointed at the chair every visit using assumptive language
- Continuing-care report run weekly and non-responders called personally
- Treatment presented with a visual and a clear financial path, then scheduled on the spot
- Unscheduled-treatment report worked like the aging report
- Review request sent to every happy patient and every review responded to within a day or two
- Reactivation list mined regularly and referrals asked for on purpose
Team Leadership, KPIs, and Compliance
- Office manager — owns
- Treatment coordinator — owns
- Front desk / scheduling — owns
- Insurance / billing coordinator — owns
- Who runs the insurance aging report weekly
- Who works the recall / continuing-care list weekly
- Who pre-appoints hygiene at the chair
- Who sends review requests and reactivation outreach
- Who owns HIPAA and OSHA compliance
- Review today's scheduled production against the daily goal and name any gap to fill from the short-call list.
- Flag patients arriving today with unscheduled treatment or overdue hygiene — opportunities already in the building.
- Identify large cases, new patients, and anxious patients needing extra time, and confirm lab cases and claim attachments are ready.
- Confirm each person owns their part of the day before the first patient sits down.
- Production vs daily/monthly goal
- Collections and collections ratio (target ≥ 98%)
- Overhead as % of collections (benchmark ~60%)
- Case acceptance % and unscheduled-treatment total
- Hygiene reappointment rate (target ≥ 90%)
- New patients this month vs goal
- Total AR and % over 90 days (AR under ~1 month of production)
- Off-benchmark number → owner → action this week
- Security risk analysis completed and documented; written privacy and security policies current
- HIPAA training delivered at hire and annually, with sign-off records kept
- Business Associate Agreements signed with every vendor that touches patient data
- Electronic data protected with unique logins, access controls, encryption, and backups
- Bloodborne Pathogens Exposure Control Plan and Hazard Communication program written and reviewed annually
- Safety Data Sheets accessible, containers labeled, PPE provided, hepatitis B vaccination offered and documented
- Sterilization, surface disinfection, sharps disposal, and autoclave spore-testing logged
- Compliance owner named and recurring duties on a calendar with dated records kept
Your Action Plan
- Stand up pre-visit verification: verify every appointment 24 to 48 hours ahead and capture the five plan numbers plus remaining maximum and relevant history.
- Adopt the clean-claim checklist so claims go out correctly coded and fully attached the first time, and post EOBs against the actual line items, not estimates.
- Work the insurance aging report every week by bucket, and appeal wrong denials with the documentation that answers the stated reason — never write off without a documented appeal.
- Calculate your daily production goal from overhead and clinical days, split it between doctor and hygiene, and post it where the team sees it.
- Build and configure an ideal-day block template with a release rule and an emergency reserve, and test it for a week.
- Turn on a confirmation cadence, maintain a live short-call list, and set a fair, consistently applied cancellation policy to defend the schedule.
- Pre-appoint every hygiene patient at the chair and run a weekly recall sweep, tracking the hygiene reappointment rate toward 90 percent and above.
- Present treatment with a visual and a clear financial path, schedule accepted care on the spot, and work the unscheduled-treatment report like the aging report.
- Launch reactivation, review-request, and referral systems and track rating, review velocity, and reactivated patients as marketing KPIs.
- Assign an owner to every system, run a daily morning huddle, review the weekly KPI dashboard, and hold the HIPAA and OSHA compliance baseline on a documented calendar.
Pairs well with
Courses members commonly take alongside this one.