SStretchLearn
Sign inMembershipStart learning
Catalog / Marketing / Social Media Marketing: A Cross-Platform Strategy Course
MarketingBeginnerPreview

Social Media Marketing: A Cross-Platform Strategy Course

Learn how to build and execute a cross-platform social media strategy using proven frameworks — from content pillars and platform fit to community management and analytics. This course gives you practical tools you can deploy immediately for any brand or business.

This course is for entrepreneurs, freelancers, marketers, and small business owners who want to build a professional social media presence without guesswork.

Course content

Why Most Social Media Fails (And What a Real Strategy Looks Like)40m
Defining Your Audience — The Social Media Persona45m
Content Pillars — The Engine Behind Consistent, On-Brand Content50m
Platform Fit — Choosing Where to Show Up (And Where to Skip)45m
Content Formats That Work — Matching Message to Medium50m
Writing Captions That Stop the Scroll and Drive Action45m
Building a Content Calendar That You Will Actually Use45m
Batch Production — Creating a Month of Content in a Day50m
Hashtags, Timing, and the Algorithm — What Actually Matters40m

Pairs well with

Courses members commonly take alongside this one.

Flagship CoursePreview

Freelance Business Foundations: Position, Price, Sell, and Deliver High-Value Services

Freelancing · Beginner · 16h

Build a freelance business clients understand, trust, and pay for—without vague positioning, random referrals, or underpriced custom work.

Self-pacedPreview
Client GrowthPreview

Freelance Client Acquisition: Outreach, Leads, Referrals, and Deal Flow

Freelancing · Beginner · 15h 30m

Build a repeatable acquisition system that turns targeting, outreach, referrals, and follow-up into a stable freelance opportunity pipeline.

Self-pacedPreview
Sales SystemPreview

Freelance Sales & Proposals: Discovery Calls, Scoping, Objections, and Closing

Freelancing · Intermediate · 16h

Run better discovery calls, scope work properly, write proposals clients can decide on, and close without discounting your value into the floor.

Self-pacedPreview