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Catalog / Marketing / Search Engine Optimization: Strategy, Content, and Authority
MarketingIntermediatePreview

Search Engine Optimization: Strategy, Content, and Authority

A practical, framework-driven SEO course for marketers and business owners who want to build sustainable organic search visibility. You will move from keyword research and content architecture through on-page optimisation, link building, and measurable reporting.

Marketers, content creators, and small-business owners who understand the basics of SEO and are ready to build a systematic, results-driven organic growth programme.

Course content

How Search Intent Shapes Every Ranking Decision40m
Building a Keyword Map From Scratch50m
Competitive Keyword Gap Analysis45m
Topic Clusters and Pillar Pages That Build Authority48m
E-E-A-T: Writing Content Google Trusts42m
On-Page Optimisation: Title Tags, Meta Descriptions, and Content Structure50m
Crawlability and Indexation: Getting Found Before You Get Ranked44m
Core Web Vitals and Page Experience Signals46m
Site Architecture, Redirects, and Technical Debt48m

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