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Catalog / Marketing / Public Relations Mastery: Earned Media, Pitching, and Reputation Management
MarketingIntermediatePreview

Public Relations Mastery: Earned Media, Pitching, and Reputation Management

Learn how working professionals and brand managers build genuine media relationships, craft compelling stories, and protect reputations when things go wrong. This course covers every stage of a real PR campaign from angle development to post-crisis recovery.

Ideal for marketing managers, brand owners, freelancers, and communications professionals who want to earn media coverage and manage reputation without a PR agency.

Course content

How Journalists Decide What Is News40m
Finding the Angle: Mining Your Organization for Newsworthy Stories45m
Timeliness and Trend-Jacking: Attaching Your Story to the News Cycle38m
Writing the Press Release: Structure, Style, and the Inverted Pyramid50m
Building and Segmenting Your Media List42m
The Pitch Email and the Follow-Up: Getting a Response Without Being Ignored48m
Crisis Planning Before the Crisis Arrives50m
The First 24 Hours: Holding Statements, Spokesperson Protocols, and Response Sequencing52m
Post-Crisis Recovery: Reputation Rebuilding After the Storm45m

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