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MarketingIntermediatePreview

Pricing Strategy for Profit: Charge What You're Worth and Win

This course teaches you to price products and services strategically — moving beyond guesswork and cost-plus defaults to frameworks that maximize profit and client satisfaction. You will learn how to anchor, tier, package, and raise prices with confidence.

Freelancers, consultants, agency owners, and small business operators who know their work has value but struggle to price it, package it, or raise it without losing clients.

Course content

Why Your Prices Are Probably Wrong38m
Cost-Plus vs Value-Based: Choosing Your Pricing Foundation45m
The Pricing Audit: Where Are You Leaving Money?42m
Good, Better, Best: Building a Three-Tier Offer48m
Bundling and Packaging: The Art of Selling More for Less Effort44m
Retainers and Recurring Revenue: Pricing Ongoing Relationships46m
Price Anchoring: The First Number Wins40m
Psychological Pricing Tactics That Actually Work43m
Communicating Price: The Conversation That Closes50m

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