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Catalog / Marketing / Marketing Strategy Mastery: Positioning, Funnels, and Revenue Growth
MarketingIntermediatePreview

Marketing Strategy Mastery: Positioning, Funnels, and Revenue Growth

This course teaches you how to build a rigorous, revenue-focused marketing strategy from first principles. You'll learn the frameworks professionals actually use — STP, positioning maps, the full funnel, JTBD, and the 4 Ps — applied to real-world scenarios.

Designed for marketing managers, brand owners, freelancers, and entrepreneurs who want to move beyond guesswork and build strategy that drives predictable revenue.

Course content

The Segmentation Imperative: Why Trying to Reach Everyone Fails40m
Scoring and Selecting Your Target Segment45m
Building Your Ideal Customer Profile42m
Positioning Fundamentals: Owning a Seat in the Customer's Mind48m
Positioning Maps and the Positioning Statement50m
Jobs-to-Be-Done: The Framework That Explains Why People Really Buy52m
Mapping the Full Marketing Funnel47m
Top-of-Funnel Strategy: Building Awareness That Attracts the Right People50m
Middle and Bottom-of-Funnel: Converting Interest Into Revenue53m

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