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MarketingIntermediatePreview

Influencer Marketing: Run Campaigns and Land Brand Deals

A dual-perspective course covering influencer marketing from both sides: brands learn to find, brief, and measure creator partnerships, while creators learn to build media kits, price their work, and pitch brands that convert. Every lesson delivers frameworks and numbers you can use immediately.

Marketing managers, small business owners, and content creators at the intermediate stage who want to move beyond boosted posts and gifting into strategic, measurable influencer partnerships.

Course content

Tiers, Niches, and the Follower-Count Trap40m
Audience-Fit Analysis and Creator Shortlisting42m
Discovery Tools, Databases, and DIY Search38m
Writing a Creator Brief That Gets Great Content45m
Contracts, Usage Rights, and Exclusivity Terms48m
FTC Disclosure Rules and How to Apply Them Without Friction37m
How Influencer Rates Are Set and What They Should Be50m
Negotiating Deals Without Damaging the Relationship43m
Measuring Campaign ROI Beyond Impressions52m

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