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DesignIntermediatePreview

Design Thinking for Real-World Problem Solvers

This course teaches the complete Design Thinking methodology from empathy research through testable prototypes, using the same tools employed by leading innovation teams. You will leave with a repeatable process for solving messy, real-world problems.

Built for marketers, entrepreneurs, consultants, creative professionals, and business generalists who want a reliable, repeatable method for tackling complex, human-centered problems.

Course content

Why Empathy Is the Foundation of Innovation40m
Planning and Conducting Empathy Interviews50m
Observation and Field Research42m
Synthesis: From Research Chaos to Insight Clusters45m
Building Personas and Journey Maps52m
Writing How Might We Statements38m
Principles of Productive Ideation37m
Seven Ideation Techniques You Can Use Today55m
Converging: Selecting Ideas Worth Prototyping43m

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