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BusinessIntermediatePreview

CRM Mastery: Build a Customer Relationship Management System That Grows Revenue

A practical, framework-driven course on using CRM systems to manage your pipeline, score leads, automate follow-up, and build retention loops that compound revenue. You will leave with a working playbook, not just theory.

Built for business owners, sales managers, marketers, and freelancers who already have a CRM (or are choosing one) and want to use it strategically to grow revenue.

Course content

How to Design a Pipeline That Reflects Reality, Not Wishful Thinking45m
Deal Hygiene: The Weekly Review Process That Keeps Your Pipeline Honest40m
Forecasting Revenue from Your Pipeline: Weighted and Commit Methods50m
Building a Lead Scoring Model from Scratch50m
Contact Segmentation: The Right Message to the Right Person at the Right Time45m
Using Lead Data to Prioritize Sales Outreach40m
CRM Automation Fundamentals: Triggers, Conditions, and Actions50m
Building a Follow-Up Sequence That Closes Deals Without Being Annoying45m
Lifecycle Marketing: From First Touch to Loyal Customer55m

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