SStretchLearn
Sign inMembershipStart learning
Catalog / Tech & AI / ChatGPT for Marketing
Tech & AIBeginnerPreview

ChatGPT for Marketing

A hands-on, prompt-by-prompt course for marketers who want ChatGPT to draft high-converting ad copy, social captions, email sequences, and campaign briefs. You leave with reusable prompt templates, a brand voice file, and a 30-day content calendar.

For marketers, founders, and small-business owners who write their own copy and want ChatGPT to draft faster without sounding generic.

Course content

How ChatGPT Generates Copy (and Where It Fails)45m
The CRAFT Prompt Structure45m
Building Your Brand Voice Spec and Custom Instructions50m
AIDA and PAS for Ad Copy45m
Meta and Google Ads: Sizing Copy to the Channel50m
Generating and Testing Variations45m
Platform-Specific Captions45m
Generating Content Pillars and Ideas50m
Building a 30-Day Content Calendar50m

Workbook & downloads

Put the course into practice — a printable workbook plus editable templates you can fill in and reuse.

Download workbook (PDF)14 KBDownload (XLSX)8 KBDownload (XLSX)7 KBDownload (CSV)1 KB
Preview the workbook
This workbook turns the course into deliverables you actually use: a brand voice spec, an audience persona, ad copy banks, a month-long content calendar, and email sequences. Work through one section per module, filling the worksheets and running the prompts in ChatGPT as you go. By the end you will have a reusable prompt library and a campaign you can launch.

Prompting ChatGPT for Marketing Work

Build the brand voice spec and CRAFT prompt habit that every later exercise depends on.
Exercise: Write Your CRAFT Prompt
Pick one real marketing task you need done this week. Draft a single prompt that fills all five CRAFT parts. Run it in ChatGPT, then refine twice in the same chat instead of starting over. Save the working version to your prompt library.
  1. Write your Context: who you are, the product, the goal, and the channel in 2 to 3 sentences.
  2. Write the Role, Action (with a quantity), Format, and Tone for the task.
  3. After the first output, write one refinement instruction that improves the two weakest results.
Worksheet: Brand Voice Spec
Complete every field. If you have existing copy you like, paste three samples into ChatGPT first and ask it to draft these fields, then edit. Keep this on one page and paste it at the top of future prompts or load it into ChatGPT Custom Instructions.
  • Three voice adjectives
  • Target reading level
  • We say (5 to 10 words or phrases)
  • We do not say (5 to 10 banned words)
  • Punctuation and formatting rules
  • Emoji policy
  • Three sample sentences that already sound like us
Checklist: ChatGPT Setup Checklist
  • Confirm which model you are on (GPT-4o for serious work) and whether you need ChatGPT Plus
  • Paste your brand voice spec into Settings then Custom Instructions
  • Create a Project for your current campaign and attach the voice spec
  • Save 3 starter prompts (ad, caption, email) into a notes file or the Project
  • Decide whether to build a Custom GPT so teammates get on-brand output

Writing Ad Copy That Converts

Produce paste-ready ad copy for Meta and Google using AIDA and PAS, sized to real limits.
Exercise: AIDA vs PAS Head-to-Head
Choose one product and one cold audience. Generate one ad with AIDA and one with PAS using the same offer. Compare which feels stronger for that audience and note why. Keep the winner for testing.
  1. Generate 3 Meta primary-text variations using AIDA, headline under 27 characters, body under 125 characters.
  2. Generate 3 Meta primary-text variations using PAS for the same offer and limits.
  3. Ask ChatGPT to rate all 6 on clarity and click-appeal and rewrite the two weakest.
Worksheet: Ad Offer and Constraints Brief
Fill this once per campaign and paste it into every ad prompt so ChatGPT respects your limits and angles. Reuse across Meta and Google by swapping the channel and limits.
  • Product and price
  • Single offer or hook
  • Primary audience (one line)
  • Channel and exact character limits
  • Three angles to test (e.g. price, time saved, social proof)
  • Banned words (policy and brand)
  • Primary CTA
Exercise: Build a Google RSA Asset Set
Generate a full Responsive Search Ad asset set with character counts shown, then paste it into Google Ads Editor. Confirm every headline is 30 characters or fewer and every description is 90 or fewer.
  1. Write 15 RSA headlines (30 characters max) varying across at least 4 angles, with counts shown.
  2. Write 4 RSA descriptions (90 characters max) with counts shown.
  3. Flag any line that risks Google policy review and rewrite it.
Checklist: Pre-Launch Ad QA
  • Every headline and description is within the platform character limit
  • Each variation uses a genuinely different angle, not a reworded duplicate
  • No unverified stat, fake quote, or prohibited superlative
  • One clear offer and one CTA per ad
  • Test plan names a single variable to test first

Social Captions and Content Calendars

Define content pillars, generate a backlog, and schedule a full month across platforms.
Worksheet: Content Pillars
Define 3 to 5 recurring themes for your feed and a one-line description of each. Use ChatGPT to propose them, then edit to fit your brand. These drive all idea generation.
  • Pillar 1 name and description
  • Pillar 2 name and description
  • Pillar 3 name and description
  • Pillar 4 name and description (optional)
  • Target mix (e.g. 70 percent value, 20 percent community, 10 percent promo)
Exercise: One Message, Four Platforms
Take one real announcement and have ChatGPT write a caption for Instagram, LinkedIn, X, and TikTok following each platform's norms. Then run the edit pass to strip AI tells and add one specific detail per caption.
  1. Rewrite this announcement as captions for Instagram (8 hashtags), LinkedIn (end with a question, link in first comment), X (under 280 characters), and TikTok (with a 5-word on-screen hook).
  2. Remove generic AI phrasing and add one concrete brand-specific detail to each caption.
  3. Give me 5 stronger first lines for the Instagram caption that earn the second line.
Exercise: Generate a 30-Idea Backlog
Using your pillars, generate a backlog of post ideas mapped to formats and balanced to your target mix. Mark the 10 most likely to earn saves and shares for priority production.
  1. For each pillar, give 8 post ideas as one-line hooks, mixing educational, entertaining, and promotional.
  2. Map each idea to the best format: Reel, carousel, single image, or text post.
  3. Label the mix and confirm it matches my target ratio, then star the top 10.
Checklist: Calendar Ready-to-Schedule Check
  • Calendar is a table with Date, Channel, Pillar, Format, Hook, Caption, Hashtags, CTA
  • No pillar repeats two days in a row and promo posts are spaced out
  • Two weekly slots left open for reactive or trending content
  • Posting times matched to audience active hours from analytics
  • Exported to Google Sheets and queued in a scheduler (Buffer, Later, or Metricool)

Email Campaigns, Personas, and Quality Control

Draft email sequences, build a persona and brief, and run the fact-check and edit pass.
Worksheet: Audience Persona
Build a one-paragraph profile of your ideal customer. Seed it with real review quotes or survey answers where possible, then have ChatGPT organize and pressure-test it. Paste it alongside your voice spec in every prompt.
  • Name and role
  • Daily context
  • Top 3 goals
  • Top 3 frustrations
  • Top objections to buying
  • 5 phrases they actually use
  • Primary buying trigger
Exercise: Draft a Welcome and Cart Sequence
Generate a 5-email welcome series and a 3-email cart-abandonment series with subject lines, preview text, body, and one CTA each. Add personalization placeholders so you can map them to merge tags in Klaviyo or Mailchimp.
  1. Write a 5-email welcome series following the arc: incentive, brand story, objection plus reviews, best-seller, time-bound offer.
  2. Write a 3-email cart series timed at 1 hour, 24 hours, and 48 hours, escalating from reminder to small discount.
  3. Write 15 subject lines under 45 characters mixing curiosity, urgency, benefit, and a question.
Exercise: Run the Fact-Check and Edit Pass
Take any AI-drafted asset and run the full quality pass. Flag and verify every claim, strip AI tells, and confirm compliance before marking it ready to publish.
  1. Highlight every number, statistic, superlative, and testimonial in this draft so I can verify or cut each one.
  2. Rewrite to remove generic AI phrasing, vary sentence length, and add one concrete detail.
  3. Flag any claim that could violate advertising rules or platform policy and suggest compliant wording.
Checklist: Publish-Ready Quality Gate
  • Every fact verified against a source you control; no invented stats or quotes
  • Product details, prices, and shipping terms match reality
  • Matches the voice spec with no banned words and the right reading level
  • One message and one CTA; jargon the persona would not use is removed
  • Required disclosures present (unsubscribe, address) and no prohibited claims

Your Action Plan

  1. Confirm your ChatGPT model and plan, then paste your brand voice spec into Custom Instructions
  2. Complete the Brand Voice Spec and Audience Persona worksheets and save both to a campaign Project
  3. Write a one-page campaign brief that bundles objective, persona, key message, offer, and metrics
  4. Generate and QA an ad copy bank for Meta and Google with character counts shown
  5. Define 3 to 5 content pillars and generate a 30-idea backlog mapped to formats
  6. Assemble a 30-day content calendar as a table and queue it in a scheduler
  7. Draft the 5-email welcome series and 3-email cart series with tested subject lines
  8. Run the fact-check and edit pass on every asset before it ships
  9. Set up one A/B test (one variable) and document the hypothesis
  10. Review results weekly, refresh tired creative, and add winners to your swipe file

Pairs well with

Courses members commonly take alongside this one.

Flagship CoursePreview

Freelance Business Foundations: Position, Price, Sell, and Deliver High-Value Services

Freelancing · Beginner · 16h

Build a freelance business clients understand, trust, and pay for—without vague positioning, random referrals, or underpriced custom work.

Self-pacedPreview
Client GrowthPreview

Freelance Client Acquisition: Outreach, Leads, Referrals, and Deal Flow

Freelancing · Beginner · 15h 30m

Build a repeatable acquisition system that turns targeting, outreach, referrals, and follow-up into a stable freelance opportunity pipeline.

Self-pacedPreview
Sales SystemPreview

Freelance Sales & Proposals: Discovery Calls, Scoping, Objections, and Closing

Freelancing · Intermediate · 16h

Run better discovery calls, scope work properly, write proposals clients can decide on, and close without discounting your value into the floor.

Self-pacedPreview