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Catalog / Marketing / Paid Advertising That Converts: Meta, Google, and TikTok Ads
MarketingIntermediatePreview

Paid Advertising That Converts: Meta, Google, and TikTok Ads

Learn how to build, optimize, and scale paid advertising campaigns on Meta, Google, and TikTok that deliver measurable returns. This course covers every layer from account structure and audience targeting to creative testing and profitability analysis.

Business owners, marketers, and freelancers who are already spending money on ads and want a systematic approach to improving performance and scaling what works.

Course content

How Paid Ad Platforms Structure Your Spend40m
Mapping Your Funnel to Campaign Objectives45m
Setting Up Tracking and Attribution Before You Spend42m
Interest and Demographic Targeting Done Right44m
Lookalike Audiences and Custom Audiences46m
Google Ads Keyword and Intent Targeting48m
Ad Copy and Hook Frameworks for Paid Social50m
Video Ad Production for TikTok and Meta Reels52m
Creative Testing Frameworks and Scaling Winners48m

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